05/03/2025
AdCode cracks the code of effective advertising
AdCode is IM's brand new versatile tool for developing and measuring effective advertising. It is developed by IM (qual insights) and prof dr. G. Verleye of UGent (statistical magic)
Fueled by qualitative insights and sophisticated applied statistics IM and Verleye cracked the codes of effective advertising for different categories.
It resulted in a new and revolutionary research and development tool. We have named it AdCode because it reveals the underlying codes of effective advertising (category-specific) and simultaneously generates the coding needed to measure its impact.
After extensive research and previous trials within an academic context, we created a fully 'up and running' variant for one of the major Belgian banks.
AdCode precribes and measures, highlighting, revealing and coding the critical points that determine wether an ad rises above the category benhmarks.
Tool and method find their origins in academic work of Gino Verleye, published for the first time in 'Frontiers in Communication' in August 2023.
