Profiler
(Category specific) Segmentation
Get to know what drives your different consumers
Profoundly knowing and understanding your target groups gives you the opportunity to stay ahead in your market.
IM Profiler is an attitude- and behavior-based segmentation model that combines the best of qualitative and quantitative methods. It provides detailed insights into the specific consumer groups you want to target — their attitudes, dreams, hopes, and their behavior in the past, present, and future.
IM Profiler reveals who your targets really are and what they aspire to within your category. It serves as the starting point for your long-term strategy, communication, product evaluation, and innovation.
IM Profiler is an attitude- and behavior-based segmentation model that combines the best of qualitative and quantitative methods. It provides detailed insights into the specific consumer groups you want to target — their attitudes, dreams, hopes, and their behavior in the past, present, and future.
IM Profiler reveals who your targets really are and what they aspire to within your category. It serves as the starting point for your long-term strategy, communication, product evaluation, and innovation.
