Profiler
(Category specific) Segmentation
Get to know what drives your different consumers
Porfoundly knowing and understanding your target groups gives you the opportunity of walking ahead in your market!
IM Profiler is an attitude- and behavior-based segmentation model, combining the best of qual and quant methods. It provides you with detailed information about the specific consumer groups you want to target: their attitudes, dreams, hopes and their behavior now, in the past and the future.
IM Profiler shows you who your targets really are and what they aspire in your category. It is the starting point for your long-term strategy, communication, product evaluation and innovation.
IM Profiler is an attitude- and behavior-based segmentation model, combining the best of qual and quant methods. It provides you with detailed information about the specific consumer groups you want to target: their attitudes, dreams, hopes and their behavior now, in the past and the future.
IM Profiler shows you who your targets really are and what they aspire in your category. It is the starting point for your long-term strategy, communication, product evaluation and innovation.
