Sequential Recycling
Concept Development & Proposition Building
How to integrate the consumer’s voice in innovation without making compromises to boldness and visionary ideas.
Innovation is most powerful when it is concordant to consumers’ needs and desires.
Co-creation is great, but it often results in stuck in the middle propositions.
Our sequential recycling method integrates the consumers’ voice in the development process but leaves the client in the drivers’ seat.
Sequential recycling means that various rounds of research are included in the creation and roll-out process. Learnings and insights are integrated in the next research rounds to make sure that the final product or service is relevant and attractive for your target groups.
Sequential recycling accounts for buy-in of all stakeholders and speeds up the process.
Co-creation is great, but it often results in stuck in the middle propositions.
Our sequential recycling method integrates the consumers’ voice in the development process but leaves the client in the drivers’ seat.
Sequential recycling means that various rounds of research are included in the creation and roll-out process. Learnings and insights are integrated in the next research rounds to make sure that the final product or service is relevant and attractive for your target groups.
Sequential recycling accounts for buy-in of all stakeholders and speeds up the process.
