Brands are powerful entities for creating consumer attention and consumer loyalty, yet we often underexploit their true potential.

Today’s brand relevance has nothing to do anymore with shared values lifestyles. Contemporary relevance is far more pragmatic and solutions based. Brands matter as long as they contribute to the consumers’ quest for resilience in their day to day life and activities.

Our award winning resilience research has resulted in a new and predictive model measuring and determining the relation building power of your brands.

Combining qualitative and quantitative techniques, the research results in a new benchmark for brand relevance, the resilience index.

• It expresses the position of your brand in the category
• it gives you a clear insight in the contribution of your brand to your consumers’ resilience. 
• it pinpoints the underlying dimensions you should work on fot bringing your brand above par for the category.