​​​​We are thrilled to launch our IM qualif-AI-er, a name that speaks for itself (just say it out loud: [kˈwɑːlɪfaɪər]): deep qualitative insights turbocharged by AI.

With our qualif-AI-er tool we transform insights into richer meaning, accelerating the journey from understanding to implementation. Human Intelligence provides the foundation, Artificial Intelligence sharpens the outcome.

Unleash its potential and co-create compelling results, concepts and innovations. All rooted in real-life experiences and powered by solid, traceable qualitative insights.

IM qualif-AI-er: fast-tracking insights into actions

• AI powered by HI: the fastest route to deep, detailed understanding
• Perfect for: segmentation, innovation, design thinking, co-creation
• Delivers: speed, efficiency, clarity, involvement, impact

Fueled by qualitative insights and sophisticated applied statistics IM and Verleye cracked the codes of effective advertising for different categories.

It resulted in a new and revolutionary research and development tool. We have named it AdCode because it reveals the underlying codes of effective advertising (category-specific) and simultaneously generates the coding needed to measure its impact.

After extensive research and previous trials within an academic context, we created a fully 'up and running' variant for one of the major Belgian banks.

AdCode precribes and measures, highlighting, revealing and coding the critical points that determine wether an ad rises above the category benhmarks.

Tool and method find their origins in academic work of Gino Verleye, published for the first time in 'Frontiers in Communication' in August 2023.