Independent Minds has been appointed as the research partner for the risk-communication strategy for the Belgian National Crisiscenter
Independent Minds, together with prof dr. Gino Verleye and prof dr. Verolien Cauberghe (both working at Ghent University) are appointed as the qualitative and quantitative research partner for the Belgian National Crisiscenter, www.crisiscentrum.be
The research aims for new and relevant insights with respect to risk assesment, risk copind and risk communication. The results will be used to develop a powerful and appealing communication strategy, helping citizens to better deal and to cope with risks having a significant impact on society..
The research provides for fundamental and operational insights about the entire risk assesment journey of citizens, and it includes a segmentation of different risk profiles.
Special attention is given to vulnerable people and difficult to reach target groups.
As a full service qual-quant research team, we do not only conduct the entire research programm, but we also develop the conceptual model and the scientific KPI's for the upcoming communication strategy.