Creating connection in disruptive times

Independent Insights

We (re)connect people and businesses and we use our independent knowledge and genuine insights to get there. We match your vision with consumer relevance.
Photo by Ashley Light on Unsplash
Our vision We live in an era of continuous and profound changes, spreading insecurity and antagonism. It is our conviction that understanding and connection are the quintessential antidotes to the growing distance, allowing our clients to reach out again to their customers.

Our mission We want to establish a culture of understanding and empathy. We help our clients to reconnect with their customers and we show them how to keep the relation exciting and relevant. We co-create solutions that really matter and that have the potential to strengthen the relationship.

The way there We use qualitative research to (re)connect our clients with their customers. Good research focuses on listening, understanding and discovering. It accounts for powerful insights, fueling innovation, creating distinctiveness and empowering people.  


Independent minds
Gerrit vd Veenstraat 123
1077 DW Amsterdam
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