Creating connection in disruptive times

Dedicated market research and more
"The cure for boredom is curiosity. There is no cure for curiosity" - Dorothy Parker

Creating connection

We (re)connect people and businesses by making the most of our independent thinking and the relevant insights it produces. We match your vision with consumer relevance.
We are convinced that it is crucial that you take the initiative to meet your consumers and that you do the effort to really understand what drives them. In our view interviews and creative group sessions are the best way to achieve this in an inspiring and profound way. We have the competence and the experience to guide you through this journey of mutual understanding.
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Enabling empathy

We believe that empathy unlocks opportunities and that it should be the leading principle of your marketing and innovation strategy.
Our time is characterized by brutal and disruptive changes, with polarization as a  result. Our ambition is to bring a sense of empathy between you and your stakeholders and to restore the critical conditions for engaging a relationship that is built on mutual understanding and trust.
Find out why

Implementing insights

We bring insights to life and help you to materialize them into powerful propositions.
We ‘translate’ smart insights into actionable cases and propositions that enables you to improve your business and that bridges the distance with your consumers. This is what we call business relevance. 
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Curiosity is our fuel, commitment our philosophy and expertise our trademark.

Actionability

Our research is about getting things done and putting insights into practice.
Find out about ABC > P

Reciprocity

We invite you to discover what your consumer is about and how to initiate and implement the ongoing conversation.
How Sequential recycling works

Expertise

Good research comes with excellent skills we are experts in what we do.
How to use Brand Builder

Involvement

We offer you the building blocks for creating commitment and mutual understanding between you and your customers.
Take a dive into the Accelerator

Curiosity

We love to leave our own comfort zones.
Applying Profiler

Update

What is happening and what are we up to?
Read about it here

Clients

Clients we are happy to work for
 

Contact

Independent minds
Gerrit vd Veenstraat 123
1077 DW Amsterdam
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