Creating connection in disruptive times

Excellent market research and more
"The cure for boredom is curiosity. There is no cure for curiosity" - Dorothy Parker

Creating connection

We (re)connect businesses with their stakeholders, empowering our clients to meet and understand their customers. Our independent minds help you to match consumers' aspirations to business relevance.
We invite you to meet your consumers and we help you to understand their needs, ambitions and dreams.. We combine on- and offline tools to reveal, inspire and connect, We see it as our core competence to take you with us on this exciting journey of mutual understanding
Find out how

Enabling empathy

Empathy unlocks opportunities, and it should be the cornerstone of every marketing strategy.
Our time is characterized by brutal and disruptive changes, leading to polarization and antagonism. Our ambition is to create a profound sense of empathy between organisations and the people they work for, restoring the critical conditions for engaging a relationship built on mutual understanding and trust.
Find out why

Implementing insights

We bring insights to life and help you to materialize them into powerful propositions.
We ‘translate’ smart insights into actionable cases and propositions that enables you to improve your business and that bridges the distance with your consumers. This is what we call business relevance. 
Find out more
Curiosity is our fuel, commitment our philosophy and expertise our trademark.


IM research is about getting things done and putting insights into practice.
Find out about ABC > P


IM research invites you to discover what your consumer is about and shows you how to initiate and organise the ongoing conversation.
How Sequential recycling works


Good research comes with excellent skills: we are experts in what we do.
How to use Brand Builder


IM research is about creating new commitment and mutual understanding between you and your consumers.
Take a dive into the Accelerator


Our Independent Minds are fueled by curiosity: join us on the journey beyond the own comfort zone.
Applying Profiler

Update. ... New Qualcollective Website, Belgian National Crisis Center & Independent Minds, a solid team.

What is happening and what are we up to?
The IM-NCC partnership is very solid and results in strong new insights for the upcoming NCC-communication strategy ! Read about it here


Clients we are happy to work for


Independent minds
Gerrit vd Veenstraat 123
1077 DW Amsterdam
Find out how our
business works
Meet us, email us,
zoom or call us
Thank you for your message.
We'll get back to you as soon as possible.