Expert research in
disruptive times

Creating connection in disruptive times

Excellent market research and more

"The cure for boredom is curiosity. There is no cure for curiosity" - Dorothy Parker

Creating connection

We (re)connect businesses with their stakeholders, empowering our clients to meet and understand their customers. Our independent minds help you to match consumers' aspirations to business relevance.

We invite you to meet your consumers and we help you to understand their needs, ambitions and dreams.. We combine on- and offline tools to reveal, inspire and connect, We see it as our core competence to take you with us on this exciting journey of mutual understanding

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Enabling empathy

Empathy unlocks opportunities, and it should be the cornerstone of every marketing strategy.

Our time is characterized by brutal and disruptive changes, leading to polarization and antagonism. Our ambition is to create a profound sense of empathy between organisations and the people they work for, restoring the critical conditions for engaging a relationship built on mutual understanding and trust.

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Implementing insights

We bring insights to life and help you to materialize them into powerful propositions.

We ‘translate’ smart insights into actionable cases and propositions that enables you to improve your business and that bridges the distance with your consumers. This is what we call business relevance.

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Curiosity is our fuel, commitment our philosophy and expertise our trademark.