Creating connection in disruptive times

Excellent market research and more
"The cure for boredom is curiosity. There is no cure for curiosity" - Dorothy Parker

Creating connection

We (re)connect organizations with their stakeholders, empowering our clients to meet and understand their customers. We help you to unfold the emotions behind the thoughts, to unravel the drivers of aspirations.
We invite you to meet your consumers and we help you to understand their ambitions and aspirations.  We combine on- and offline tools to reveal, inspire and connect, 
Find out how

Enabling empathy

Empathy is the prerequisite for true understanding, and It should be the starting point for every attempt to connect with your customers and other stakeholders .
Our time is characterized by brutal and disruptive changes, leading to polarization and antagonism. Our ambition is to create a profound sense of empathy between organisations and the people they work for, restoring the critical conditions for engaging a relationship built on mutual understanding, commitment and trust.
Find out why

Implementing insights

We bring insights to life and help you to materialize them into powerful propositions.
We ‘translate’ smart insights into actionable cases and propositions that enables you to improve your business and that bridges the distance with your consumers. This is what we call business relevance. 
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Curiosity is our fuel, commitment our philosophy and expertise our trademark.

Actionability

IM research is about getting things done and putting insights into practice.
Find out about ABC > P

Reciprocity

IM research invites you to discover what your consumer is about and shows you how to initiate and organise the ongoing conversation.
How Sequential recycling works

Expertise

Good research is a matter of excellent skills: we are experts in what we do.
How to use Brand Builder

Involvement

IM research is about creating new commitment and mutual understanding between you and your consumers.
Take a dive into the Accelerator

Curiosity

We get energy from our curiosity: join us on the journey beyond the own comfort zone.
Applying Profiler

Update... with Qualf-AI-er we launch the first hybrid HI-AI research solution

Discover this amazing research solution, making the most of human and artificial intelligence, fast-tracking insights into actions.

Clients

Clients we are happy to work for
 
Collective
Get to know our extraordinary  European network at www.qualcollective.com

Contact

Independent minds
Gerrit vd Veenstraat 123
1077 DW Amsterdam
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